Wednesday, September 24, 2008

Politics meet Gopher Football

There is a very interesting article today in the Wall Street Journal online about political ads on regional sports networks, with a slight nod toward this Saturday's Gopher game at Ohio State.

Here is the gist:

"In Saturday's football matchup between the University of Minnesota and Ohio State, two other tough rivals are set to face each other: John McCain and Barack Obama.

The Gopher-Buckeye showdown is airing on Big Ten Network, where the two candidates are regular advertisers. With a main footprint that reaches seven political battleground states, Big Ten is one of several regional sports networks that have been attracting more political ads as the campaigns jockey to reach swing voters."

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